Senior search strategy without the agency layers

Why this exists

Big Brain Digital was built to bring enterprise grade search, content, and conversion discipline to businesses that need clear priorities and direct accountability. Most growing companies do not need more marketing activity. They need someone to tell them which three things matter and then do those three things properly.

Chris Johns has spent more than 15 years across SEO, ecommerce, content operations, analytics, and the answer engines now reshaping all of it. That work has included running global content operations across 18 markets and measuring AI visibility across 25 countries and tens of thousands of prompts. It is unusual experience to bring to a Boise service business, and that is precisely the point.

The technical side is not theoretical. Chris builds the systems this work runs on: content automation tooling, a structured data engine that writes and validates the JSON-LD large language models lean on to understand a business, and search analytics pipelines that turn raw crawl, query, and citation data into something you can act on. Google Cloud Certified as a Generative AI Leader. AEO, GEO, LLM SEO, and citation optimization are treated here as one discipline rather than four products to sell you. When something in AI search is called working or not working, it is because it has been measured rather than assumed.

The agency model most businesses encounter puts a salesperson in front, a junior account manager in the middle, and the actual expertise somewhere you never meet. Big Brain Digital inverts that. There is no account layer. There is Chris, a small network of specialists brought in for specific technical work, and a commitment to telling you when something is not working before you have to ask.