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Boise search economicsWhat things cost here, and what a customer is actually worth.Local search operationsProfiles, reviews, citations, and the unglamorous work that moves Maps.Websites that rank and convertRedesigns, speed, structure, and asking for the business.AI search visibilityBeing cited, being described accurately, and measuring either.
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Working togetherWhat an SEO Specialist Actually Does All DayA realistic breakdown of the week: investigation, writing, technical repair, and reporting. What the job is now, and why the visible output is small.Chris JohnsOctober 26, 2026Working togetherHow to Choose an SEO Agency: Four Questions That Actually WorkIgnore the case studies. The four questions about method, ownership, and failure that separate a competent SEO agency from a good sales process.Chris JohnsOctober 23, 2026Web designLanding Page or Website Rebuild: How to Tell Which You NeedWhen one page fixes the problem and when the structure is the problem. The real costs of each, the migration risk, and the middle path most businesses skip.Chris JohnsOctober 20, 2026TechnicalCore Web Vitals on Mobile: Why Your Site Is Slow on Their PhoneLab tests and field data disagree for a reason. What each Core Web Vitals metric measures, the fixes that matter on a small site, and how long results take.Chris JohnsOctober 17, 2026AutomationLead Response Time: Why Evening Inquiries Become Lost JobsMost small businesses lose more work to slow replies than to weak marketing. How to measure your response time and what to fix, in order.Chris JohnsOctober 14, 2026ConversionConversion Funnel for Local Business: Three Leaks, Not Five StagesThe funnel model misfits local trades. The three places Boise service businesses actually lose customers, and how to fix all three in an afternoon.Chris JohnsOctober 11, 2026ContentThe Content Retirement List: What to Delete Before Publishing MoreHow to inventory every page, give each one a keep, merge or retire verdict, and why deleting is one of the fastest SEO wins available.Chris JohnsOctober 8, 2026ContentSemantic SEO: Write for the Question, Not the KeywordCoverage, precision and structure replaced keyword repetition years ago. The three habits that make a page read as expert, with a worked before and after.Chris JohnsOctober 5, 2026KeywordsLong Tail Keywords for a Boise Business: The Ones That ConvertWhy volume filters hide your best local terms, the four query shapes that ring the phone, and how to find yours without a keyword tool.Chris JohnsOctober 2, 2026ContentAuthority in the Age of AI Content: What Is Left to Be Cited ForWhen any page in your category can be generated in seconds, only first-hand specifics survive. How to find yours and get them onto the page.Chris JohnsSeptember 29, 2026AI searchAI Search Optimization for Local Business: What Actually WorksMaking your facts findable, consistent and quotable, plus the measurement practice that separates AI search work from guessing.Chris JohnsSeptember 26, 2026AI searchZero Click Searches: Which Lost Clicks Actually MatterMost clicks lost to AI overviews were never going to convert. How to triage queries by intent and defend only the ones with a decision behind them.Chris JohnsSeptember 23, 2026AI searchAuthor Pages and E-E-A-T: The Cheapest AI Visibility WorkWhy a named author with a checkable history is the difference between being paraphrased and being cited, and exactly what belongs on the page.Chris JohnsSeptember 20, 2026AI searchWhat Is Query Fan Out and What It Means for Your PagesQuery fan out splits one question into several retrievals. Why that makes thin service pages invisible, and how to structure a page that gets cited.Chris JohnsSeptember 17, 2026MethodSEO Competitor Analysis: A 5-Step Method That Produces a Work OrderHow to find your real search competitors, tear down the pages beating you, and separate the gaps you can close from the ones you cannot.Chris JohnsSeptember 14, 2026Local searchGoogle Service Area Business: Why a Wider Area Will Not Rank You FurtherSetting a wide service area does not extend your Maps reach. How proximity actually works, when to hide your address, and what really moves the boundary.Chris JohnsSeptember 11, 2026Local search operationsGoogle Business Profile categories: how to chooseHow to choose accurate primary and secondary categories for the services your business provides.Chris JohnsSeptember 8, 2026Websites that convertWebsite migration SEO: keep your rankingsRedirect mapping, launch checks, and the migration mistakes that can cost you search traffic.Chris JohnsSeptember 5, 2026Search measurementSEO KPIs: the numbers worth reportingThe measures that change a decision, and how to record a baseline before work begins.Chris JohnsSeptember 2, 2026Local search operationsLocal SEO in Boise: how to rank in Google MapsRelevance, distance, and prominence. You cannot change distance, so here is where the rest of the work goes.Chris JohnsAugust 22, 2026AI search visibilityHow to rank in ChatGPTYou cannot, because it does not rank anything. Here is the question worth asking instead, and how to check where you stand.Chris JohnsAugust 20, 2026AI search visibilityLLM SEO: how to get into AI answersWhat actually influences whether an assistant names your business, what does not, and how to measure it without a ranking.Chris JohnsAugust 18, 2026AI search visibilitySEO vs AEO vs GEO: what actually changedThree acronyms, one underlying job. What genuinely differs, and what is the same work you should have been doing anyway.Chris JohnsAugust 14, 2026Boise search economicsHow much does SEO cost in Boise?Real ranges, what sits behind each one, and the price below which nobody is doing the work by hand.Chris JohnsAugust 12, 2026
Practical guides on search, websites, and measurement. Nothing goes up until it answers a question somebody actually asked us.